We are in the midst of creating our new site, so please be patient. In the meantime, here's the press release about the formation of our new company, White Willow Media:
For Immediate Release:
Van Krevelen to Lead White Willow Media, Premiere New Marketing Company for Hort/Garden Industry
Portland, OR, USA September 20, 2010
Contact: Jean Ann Van Krevelen
503-217-4086
jeanannvk@whitewillowmedia.com
Summary: Jean Ann Van Krevelen leaves Cool Springs Press and starts new media marketing company, White Willow Media. Thanks to the talents of Ellen Wells, Teresa O’Connor and Mike Lieberman, WWM is able to offer a full compliment of marketing services for everything from social media to traditional marketing.
FOR IMMEDIATE RELEASE
September 20, 2010 – Portland, OR
Grocery Gardening author and online marketing expert, Jean Ann Van Krevelen, has left Cool Springs Press and started White Willow Marketing, a new media focused marketing company
serving the gardening/horticulture and food industries.
“This year, we’ve seen a big shift in the number of authors and industry members interested in social media marketing. There is an almost palpable hunger for more information.” Van Krevelen said.
In response, Van Krevelen recruited three high profile industry leaders to join her in forming White Willow Media. Their combination of talents allows the company to offer a broad base of new media and traditional marketing services. WWM partners include: Ellen Wells of Flower, Ink, Teresa O’ Connor of Seasonal Wisdom and Mike Lieberman of Urban Organic Gardener.
“Publishers now have an expectation that new authors have an established online following. Unfortunately, resources to support this huge shift have been limited. WWM witnessed the frustration first hand and pledged to provide affordable author-centric trainings in order to build the capacity of our community.” said Van Krevelen.
White Willow Media’s author-related services include:
- social media training and strategy
- online author and book promotion
- search engine optimization
- pay per click advertising
- traditional marketing
- direct mail/list management
- blog development
- video creation
- personal brand development
White Willow Media trade services include:
- corporate messaging and branding
- brand evangelism and product reviews
- community development management
- marketing campaign design and deployment
- website/blog development
- SEO, pay per click advertising
- direct mail/email list management
“It’s also safe to say that the horticulture industry in general has great concern about establishing and effectively implementing social media strategy. Really, we are just at the beginning of all that is possible.”
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