White Willow Media

The Most Dangerous Threat to Your Online Marketing Efforts | Copyblogger

This is something I talk about every time I speak to a group. This is a great read. Head over to Copyblogger for the full post:

Digital sharecropping is a term coined by Nicholas Carr to describe a peculiar phenomenon of Web 2.0.

One of the fundamental economic characteristics of Web 2.0 is the distribution of production into the hands of the many and the concentration of the economic rewards into the hands of the few.

In other words, anyone can create content on sites like Facebook, but that content effectively belongs to Facebook. The more content we create for free, the more valuable Facebook becomes. We do the work, they reap the profit.

via www.copyblogger.com

Build Your Marketing Strategy Like a Celebrity

In a few weeks, I will be headed to the 2011 Garden Writers Annual Symposium. This year, it's in Indianapolis, IN, August 25-30. While there, I will be offering a limited number of consulting appointments. If you are interested in promoting your book or career, call or email me and let's set up some time to get together.

I will have an ad in next month's Quill & Trowel...here's an advance peek:

Build Your Marketing Strategy Like a Celebrity

Do you want to promote your book or career like the big dogs do? Then schedule an appointment with Jean Ann Van Krevelen at this year’s GWA Symposium. She can teach you how to build your audience via:

• Traditional PR, with access to top media outlets 

• Career building/reputation management

• Digital (online, social media, apps) marketing

Consultation prices start at $100/hour and there are a limited number of time slots.

503 217 4086     jeanannvk@whitewillowmedia.com

 

Looking forward to seeing you all there!

 

 

"Insight" into Facebook

In this month's GreenProfit magazine, I have an article about Facebook's updates to "Insights". This analytics system was created by FB for the purpose of giving page admins the ability to track the effectiveness of their efforts. In many ways, this new incarnation makes it much like Google Analytics.

If you are looking for a basic how-to for Facebook's update to Insights, then hop on over and check it out!

 

20+ Mind-blowing social media statistics: One year later | Econsultancy

I recently came across this article on EConsultancy. It's a year-long comparison of social media stats. Frankly, even I was shocked at the growth in both membership and use of top social networks. I thought I'd re-blog it here, just in case you still aren't sure if you should have a social media marketing plan:

More than 24 hours of video is uploaded to YouTube every minute. 

Flickr members upload more than 3,000 images every minute.

More than one million companies have LinkedIn Company Pages (formerly known as company profiles).

The average Facebook user creates 90 pieces of content each month.

There are more than 2bn video views on YouTube every 24 hours. 

via econsultancy.com

Be sure to read the full article...it contains a whole host of statistics that compare social media use in the past year. The growth is staggering.

Facebook Integrates Email

I logged in to my Facebook account today to discover that Facebook has added email to the services it offers. Though users have always had the ability to send messages within the FB network, there was no actual email address assigned to the users. Now, members have the option to sign up for a "username@facebook.com" address that can receive messages external to the network.

Facebook continues the tradition of separating "Top News" from all content by creating a separate category for messages from "Friends" vs "Others". Not only is content within the network separated, but external emails from friends are also identified and shepherded into the appropriate information stream.

It remains to be seen how this will affect small businesses using Facebook to build relationships and communicate with followers. This separation is no doubt a counter-balance to the social network's new Business Page functions that allow users to surf the network interacting as a page, rather than an individual profile.

This move is a direct step in Facebook's rumored challenge to Google's services. There has long been talk that the social network giant is in the process of adding features that will enable it to be a highly targeted massive search engine. With the new design functions (much like Gmail's new "Priority Inbox" feature), it is safe to say they are attacking Google on more than one front. Is there any doubt that VOiP calling will be added to the Facebook inbox in the near future? 

 

30 Minutes to Social Media Mastery, II

This week, Ball Publishing, Proven Winners and White Willow Media teamed up to give the second webinar in the series, 30 Minutes to Social Media Mastery. This time, we talk about all of the great tools available to help you manage your social media campaigns

30 mins to social media mastery ii

30 Minutes to Social Media Mastery, Part I

If you attended the 30 Minutes to Social Media Mastery webinar today and would like the slides that accompanied the talk, see below. And don't forget to register for Part II, which takes place on Feb 22.

 

30 min to social media mastery pt 1

View more presentations from Jean Ann Van Krevelen.

Facebook Ads Get Half the Clicks of Network Banners via Clickz

I had a lot of questions about the effectiveness of advertising on Facebook while presenting at the ANLA Clinic. Yesterday, Clickz posted stats that suggest banner ads have a higher response rate. In fact, Facebook's click-through rate has decreased from 0.051 percent in 2010, down from 0.063 percent the year prior.

For more information, check out the full article on Clickz. Below is an excerpt:

Facebook apparently has some distance to cover before it achieves the utopian vision of social advertising. A new Webtrends report suggests the site's paid promotions performed only half as well as network-driven banner ads in 2010. And it found Facebook.com ads delivered a lower average click-through rate last year compared to 2009, even though prices went up.

via www.clickz.com

 

The Importance of Relationships in Social Media Marketing

Check out the presentation I'm giving on Saturday at ANLA: The Importance of Relationships in Social Media Marketing.

Download Speed Round Technology

Promoting Discounts, Specials and Sales in Social Spaces

Unable to attend the ANLA Clinic this week? Check out today's Prescription for Profit presentation: Promoting Discounts, Specials and Sales in Social Spaces. 

 

Download RX for Profit Promoting Discounts